Of course, when it comes to misalignment, nothing beats the marketing-IT relationship. This Infosys study finds that marketers see the biggest collaboration challenges as improving customer experience and agility while IT managers focus more on skills, company culture, and budgets. There’s a lot more here but the bottom line is companies with better collaboration get better results.
Dynamic Yield has released “No Consent, No Cookies”, a solution that blocks user activity tracking without relying on cookies. This avoids the problem of using cookies to track whether consumers have consented to cookies being used. Don’t think about it too hard or your head may explode.
European tech regulators have been more aggressive. Their latest act is a formal accusation by the European Commission that Amazon improperly used third-party merchant data on its platform to benefit Amazon’s own business. The Commission also announced a second probe into preferential treatment for Amazon’s own products and merchants who use Amazon fulfillment services.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.