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Marketing-IT Collaboration Is Key to Transformation Sucesss: Infosys Study

Of course, when it comes to misalignment, nothing beats the marketing-IT relationship. This Infosys study finds that marketers see the biggest collaboration challenges as improving customer experience and agility while IT managers focus more on skills, company culture, and budgets. There’s a lot more here but the bottom line is companies with better collaboration get better results.

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European Commission Says Amazon Improperly Used Third-Party Merchant Data

November 11, 2020

European tech regulators have been more aggressive. Their latest act is a formal accusation by the European Commission that Amazon improperly used third-party merchant data on its platform to benefit Amazon’s own business. The Commission also announced a second probe into preferential treatment for Amazon’s own products and merchants who use Amazon fulfillment services.

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YouTube Home to Hundreds of Election Misinformation Videos

November 5, 2024

Misleading election-related ads are “running rampant” on Meta-owned Facebook, but Google-owned YouTube is also making money from misinformation. Research by Media Matters, independently confirmed by the New York Times, found 30 YouTube channels that between them had posted almost 300 videos containing misinformation which had earned some 47 million views. YouTube is monetizing them with ads and sharing revenue with the creators.  YouTube says election-denial falsehoods don’t violate its guidelines.

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