This pair of retail studies packs in a month’s worth of obvious. Retail Touch Points and Euromonitor agree that ecommerce increased during the pandemic, free shipping became even more important, and supply chain issues were a big headache. You knew that. But did you know that Euromonitor found 20% of consumers would implant a microchip in their finger to making buying easier?
Hi, it’s Jamie, Senior Intern at the CDP Institute’s Department of the Obvious. Today is a holiday for the paid employees of the Institute, so the Boss said I could write a newsletter if I wanted to. Boy, howdy! Deloitte Digital reports that work-from-home increased at call centers during the pandemic, from 6% to 77%. More surprising: 80% of companies plan to close their physical call centers permanently. Sadly unsurprising: just 11% of organizations can “seamlessly” transition customers across channels and experiences. Is “seamlessly” is really a word?
Finally, in-person experience vendor AnyRoad reports that live events are back: 75% of brands have relaunched live experiences and the percentage of consumers attending an in-person experience jumped from 4% in May 2020 to 68% in May 2021. It turns out that people got bored with online experiences pretty quickly: online experience attendance peaked in July 2020.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.