Personalization is another sure-fire way to improve campaign results. Reflektion found that personalization is marketers’ top ecommerce priority (55%) and that product recommendations are the most common type (69%). Although they wanted more personalization, marketers didn’t want more personalization systems: 65% said they currently use a single personalization vendor and 90% said they’d prefer to use just one.
It’s been said that the world is divided into two types of people, those who divide the world into two types of people and those who do not. Similarly, CDPs are often between those that focus on assembling customer profiles and those that also activate customer profiles. BlueConic has reinforced its position in the activate camp by adding features to migrate customers between lifecycle stages and define marketing messages appropriate to each stage. It’s a more-flexible alternative to standard campaign flows.
Mediafly is a sales enablement platform that mostly helps to build tailored interactive presentations. But they just spread their wings (get it?) with a content hub that marketers can use too. It’s another example of sales/marketing tech convergence if you want a bigger picture.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.