Ecommerce Marketers Want More Personalization from Fewer Systems: Reflektion Survey

Personalization is another sure-fire way to improve campaign results. Reflektion found that personalization is marketers’ top ecommerce priority (55%) and that product recommendations are the most common type (69%). Although they wanted more personalization, marketers didn’t want more personalization systems: 65% said they currently use a single personalization vendor and 90% said they’d prefer to use just one.

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BlueConic Adds Stage-Based Lifecycle Orchestration

July 10, 2020

It’s been said that the world is divided into two types of people, those who divide the world into two types of people and those who do not. Similarly, CDPs are often between those that focus on assembling customer profiles and those that also activate customer profiles. BlueConic has reinforced its position in the activate camp by adding features to migrate customers between lifecycle stages and define marketing messages appropriate to each stage. It’s a more-flexible alternative to standard campaign flows.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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