Ecommerce Marketers Want More Personalization from Fewer Systems: Reflektion Survey

Personalization is another sure-fire way to improve campaign results. Reflektion found that personalization is marketers’ top ecommerce priority (55%) and that product recommendations are the most common type (69%). Although they wanted more personalization, marketers didn’t want more personalization systems: 65% said they currently use a single personalization vendor and 90% said they’d prefer to use just one.