Ecommerce Marketers Want More Personalization from Fewer Systems: Reflektion Survey

Personalization is another sure-fire way to improve campaign results. Reflektion found that personalization is marketers’ top ecommerce priority (55%) and that product recommendations are the most common type (69%). Although they wanted more personalization, marketers didn’t want more personalization systems: 65% said they currently use a single personalization vendor and 90% said they’d prefer to use just one.

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BlueConic Adds Stage-Based Lifecycle Orchestration

July 10, 2020

It’s been said that the world is divided into two types of people, those who divide the world into two types of people and those who do not. Similarly, CDPs are often between those that focus on assembling customer profiles and those that also activate customer profiles. BlueConic has reinforced its position in the activate camp by adding features to migrate customers between lifecycle stages and define marketing messages appropriate to each stage. It’s a more-flexible alternative to standard campaign flows.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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