Email Is Most Used, Highest ROI Marketing Channel: Klaviyo Survey

It’s true that messaging platform Klaviyo has a vested interest in promoting email and SMS, but that’s no reason to question their survey finding that email is the most widely used ecommerce marketing channel – if just barely beating organic social, paid social, and SEO.  Email also tops the ROI rankings, although paid search and paid social account for a larger share of marketing budgets.  Klaviyo also reports strong growth for SMS, although it’s in the middle of most of the rankings.