Email Marketers Say Better Targeting Is More Important than Cross Channel: Emma Survey
Email marketers just want to do better email. A survey from email vendor Emma found that 37% said they most want to do more targeted marketing, compared with just 23% who wanted to do cross-channel campaigns. Automating more work and content testing tied for last at 12%. The biggest barriers were lack of staff (34%) and time (30%), far ahead of inadequate data (16%) or software (10%). Other interesting data in there too.