Emotive Raises $50 Million for AI-Assisted Text Messaging

Text messages get more response than perhaps any other medium, mostly because people assume they are coming from other human beings.  Emotive is taking care of that, using artificial intelligence with human assistance to “replicate human interactions” to prevent cart abandonment, recommend products, and run promotions.  They just raised a $50 million Series B to do even more of it.

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In Brief: New “Private I” TV show on IBMTV wants “Best Practices” stories

March 2, 2021

Want to know how marketers at other companies are handling privacy challenges? Privacy Co-op has been green-lighted for a 9-episode season slated to start production in April, and the guest line-up is being scheduled now. If you’re a CDO/CMO or other marketing practitioner and have a good story to tell, contact with the subject ‘Private, I’ to propose your idea for the show.

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CMOs Feel Companies Have Emerged Stronger from Pandemic: Chief Outsiders Report

March 1, 2021

Having weathered the pandemic leaves CMOs more confident about their ability to meet future challenges, according to this study from fractional CMO service Chief Outsiders.   While 78.5% still see difficulty in staying ahead of technological advancements, that’s down from 88% one year ago.  In fact, 92% say companies are more prepared to strategically pivot and more say the pandemic has been an opportunity (43%) than a threat (39%).

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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