Text messages get more response than perhaps any other medium, mostly because people assume they are coming from other human beings. Emotive is taking care of that, using artificial intelligence with human assistance to “replicate human interactions” to prevent cart abandonment, recommend products, and run promotions. They just raised a $50 million Series B to do even more of it.
Want to know how marketers at other companies are handling privacy challenges? Privacy Co-op has been green-lighted for a 9-episode season slated to start production in April, and the guest line-up is being scheduled now. If you’re a CDO/CMO or other marketing practitioner and have a good story to tell, contact socialmedia@privacyco-op.com with the subject ‘Private, I’ to propose your idea for the show.
Having weathered the pandemic leaves CMOs more confident about their ability to meet future challenges, according to this study from fractional CMO service Chief Outsiders. While 78.5% still see difficulty in staying ahead of technological advancements, that’s down from 88% one year ago. In fact, 92% say companies are more prepared to strategically pivot and more say the pandemic has been an opportunity (43%) than a threat (39%).
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.