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Episerver Rebrands as Optimizely

We were so focused on Privacy Day yesterday that I had to defer telling you that Episerver is renaming itself Optimizely, a company it purchased last fall. Neither name exactly screams “world’s best digital experience platform” but Optimizely was apparently the stronger brand. It was certainly more popular on Google Trends.

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Reltio Offers Free Identity Matching Service

January 28, 2021

This isn’t quite a privacy item, but identity management is closely related.  On that front, Master Data Management vendor and borderline CDP Reltio has launched a free cloud-based identity resolution service.  Users can upload lists of names which the system will clean, store, and compare with previously-loaded names to flag potential matches for manual review.  The system will remember past matches so each user builds an expanded identity graph over time.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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