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Episerver Rebrands as Optimizely

We were so focused on Privacy Day yesterday that I had to defer telling you that Episerver is renaming itself Optimizely, a company it purchased last fall. Neither name exactly screams “world’s best digital experience platform” but Optimizely was apparently the stronger brand. It was certainly more popular on Google Trends.

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Reltio Offers Free Identity Matching Service

January 28, 2021

This isn’t quite a privacy item, but identity management is closely related.  On that front, Master Data Management vendor and borderline CDP Reltio has launched a free cloud-based identity resolution service.  Users can upload lists of names which the system will clean, store, and compare with previously-loaded names to flag potential matches for manual review.  The system will remember past matches so each user builds an expanded identity graph over time.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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