We were so focused on Privacy Day yesterday that I had to defer telling you that Episerver is renaming itself Optimizely, a company it purchased last fall. Neither name exactly screams “world’s best digital experience platform” but Optimizely was apparently the stronger brand. It was certainly more popular on Google Trends.
Apple celebrated Privacy Day by announcing an “early spring” date to enforce its new rule that each app must request explicit opt-in to share users’ data with third parties. The strong expectation is that many won’t say yes and the flow of data to personalize ads and track results will be reduced to a trickle.
This isn’t quite a privacy item, but identity management is closely related. On that front, Master Data Management vendor and borderline CDP Reltio has launched a free cloud-based identity resolution service. Users can upload lists of names which the system will clean, store, and compare with previously-loaded names to flag potential matches for manual review. The system will remember past matches so each user builds an expanded identity graph over time.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.