We were so focused on Privacy Day yesterday that I had to defer telling you that Episerver is renaming itself Optimizely, a company it purchased last fall. Neither name exactly screams “world’s best digital experience platform” but Optimizely was apparently the stronger brand. It was certainly more popular on Google Trends.

We see plenty of privacy stories but the editor of our Privacy Newsletter has dibs on all the good stuff. I did snag this report about ProtonMail and other privacy-first app vendors warning that the European Union Council seems disposed towards requiring “backdoor” access to encrypted messages.  The goal is to help law enforcement but there’s no real way to keep backdoors safe from unauthorized use.

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)