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Reltio Offers Free Identity Matching Service

This isn’t quite a privacy item, but identity management is closely related.  On that front, Master Data Management vendor and borderline CDP Reltio has launched a free cloud-based identity resolution service.  Users can upload lists of names which the system will clean, store, and compare with previously-loaded names to flag potential matches for manual review.  The system will remember past matches so each user builds an expanded identity graph over time.

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Privacy Vendors Warn Against Backdoor Access to Encrypted Messages

January 28, 2021

We see plenty of privacy stories but the editor of our Privacy Newsletter has dibs on all the good stuff. I did snag this report about ProtonMail and other privacy-first app vendors warning that the European Union Council seems disposed towards requiring “backdoor” access to encrypted messages.  The goal is to help law enforcement but there’s no real way to keep backdoors safe from unauthorized use.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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