A consortium of major European telcos has launched a consent-based digital identity service that will let consumers decide which companies can see their data. The new joint venture, named Utiq, includes Deutsche Telekom, Orange, Telefónica and Vodafone and has been pre-cleared by the European Commission. CDP vendor Teavaro will provide technology and service delivery.
Tighter budgets are slowing progress towards data unification and leading to poor vendor selection decisions, according to the CDP Institute’s latest member survey. The share of respondents reporting a CDP or other type of unified customer database fell compared with previous surveys, the first time that ever happened. More companies are prioritizing cost over features in their vendor selection projects, even though companies that select based on cost show less satisfaction with their martech results.
Here’s another skirmish in the on-going battle over AI systems’ use of published data. News/Media Alliance, a publishing industry trade group, has issued guidelines it would like AI developers to follow when they use someone else’s intellectual property. As you might imagine, it’s a bit of a wish list for approaches that would favor copyright owners.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.