EU Telcos and Teavaro Launch Consent-Based Identity Service

A consortium of major European telcos has launched a consent-based digital identity service that will let consumers decide which companies can see their data. The new joint venture, named Utiq, includes Deutsche Telekom, Orange, Telefónica and Vodafone and has been pre-cleared by the European Commission. CDP vendor Teavaro will provide technology and service delivery.

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Cost Pressures Are Slowing Data Unification: CDP Institute Member Survey

September 11, 2023

Tighter budgets are slowing progress towards data unification and leading to poor vendor selection decisions, according to the CDP Institute’s latest member survey. The share of respondents reporting a CDP or other type of unified customer database fell compared with previous surveys, the first time that ever happened. More companies are prioritizing cost over features in their vendor selection projects, even though companies that select based on cost show less satisfaction with their martech results.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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