Members of the European Parliament approved a broad framework for protecting against risks from AI. AI technologies will be regulated according to their potential to do harm; the greater possible harm, the stricter the regulation. Applications that present a “clear risk to fundamental rights,” such as those processing biometric information, will be banned.
Using this it’s believed they could sell data on nearly all of Sweden’s citizens to interested buyers without penalty or restriction.
Retail data platform SoundCommerce has announced that it is partnering with marketing platform Cordial to create opportunities for data-driven customer engagement. SoundCommerce connects marketing, operations and merchandising data in a no code environment, while Cordial executes data-based omnichannel messaging, including across email, SMS, mobile apps and social media. The partnership will allow customers to activate SoundCommerce insights within Cordial.
Salesforce has announced a new solution, Unified Knowledge, that will pull data from third-party systems thus supplementing Salesforce Data Cloud with external information sources. Initially, this is mainly aimed at helping Service Cloud users in combination with Einstein for Service’s generative AI. It was developed through a strategic partnership with AI vendor Zoomin.