Exponential Adds Cuebiq Location Tracking Data for Ad Targeting and Impact Measurement

New York-based Cuebiq tracks the locations of 61 million mobile app users, claiming to cover one-quarter of all U.S. smartphones. It uses the data for ad targeting and to measure the impact of ads on traffic at physical locations. It just partnered with Exponential, which will add Cuebiq data to its own interest-based ad audiences.