Reveal Mobile Offers Location-Based Audiences for Social Advertising

Reveal Mobile also assembles permission-based local audiences, in its case by gathering mobile device signals through public beacons, GPS, and wifi networks. It recently launched a new platform, Social Direct, that lets marketers select audiences based on location, including visits to their own store or a competitor, as well as broad interest categories. Marketers can then target those audiences on Facebook, Instagram, Twitter, Google AdWords, and other channels.