Berlin-based Simplaex started as a marketing platform for game developers but has grown into a general purpose marketplace for programmatic advertising and targeted messaging.

Rubrik offers a “Cloud Data Management platform”.  That sounds super-sexy but is mostly about boring things like data backup and copy management. On the other hand, they just raised $180 million in Series D at $1.3 billion valuation. That’s sexy in its own way.  No, they don’t call it a CDMP.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.