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Eyeota Raises $12.5 Million for Advertising Audiences

Advertising audience compiler Eyeota has completed a $12.5 million in Series B funding. Eyeota manages 3.5 billion audience profiles from around the world. The company’s total funding is $20.5 million.

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Google Adds Connectors to Load Salesforce Data

January 22, 2018

One question haunting the CDP industry is what happens when enterprise tech vendors start offering data unification. It hasn’t happened so far but last week did see new connectors between Salesforce CRM data and several Google products: Google Analytics 360, the BigQuery database, Google AdWords, and DoubleClick Bid Bid Manager. They’re first fruit of a partnership announced last year. If Google builds more connectors and adds core CDP functions such as identity resolution, this could get interesting.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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