The Federal Trade Commission and 48 attorneys general filed parallel anti-trust lawsuits against Facebook yesterday, alleging violations of federal and state anti-trust laws. The main charge is that buying WhatsApp and Instagram were aimed at removing market competitors to preserve Facebook’s ad monopoly. The long-expected suits may seek divestiture of the two acquisitions and other constraints.
Eighty percent of CDP users say their system has helped to meet customer expectations, according to this Forrester study for Twilio Segment. But they want more: just 31% said they were satisfied with their current solution and 65% expect to increase investment in data tools. The biggest gaps relate to activation: using automation to unify customer touchpoints and applying real-time insights to customer interactions.
Speaking of trust, European regulators don’t trust tech giants to treat their competitors fairly. Nor does anyone else, but the EU is doing something about it. Their latest step is a set of guidelines for documenting how search ranking algorithms work. The guidelines aren’t legally binding but they offer strong hints for how the EU wants the platforms to comply with the Platform-to-Business Regulation (P2B), which is.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.