Facebook Targeted in Twin Anti-Trust Suits

The Federal Trade Commission and 48 attorneys general filed parallel anti-trust lawsuits against Facebook yesterday, alleging violations of federal and state anti-trust laws. The main charge is that buying WhatsApp and Instagram were aimed at removing market competitors to preserve Facebook’s ad monopoly. The long-expected suits may seek divestiture of the two acquisitions and other constraints.

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CDPs Deliver Value But Could Be Better: Twilio Segment Research

December 11, 2020

Eighty percent of CDP users say their system has helped to meet customer expectations, according to this Forrester study for Twilio Segment. But they want more: just 31% said they were satisfied with their current solution and 65% expect to increase investment in data tools. The biggest gaps relate to activation: using automation to unify customer touchpoints and applying real-time insights to customer interactions.

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European Commission Issues Guidelines for Search Ranking Transparency

December 9, 2020

Speaking of trust, European regulators don’t trust tech giants to treat their competitors fairly. Nor does anyone else, but the EU is doing something about it. Their latest step is a set of guidelines for documenting how search ranking algorithms work. The guidelines aren’t legally binding but they offer strong hints for how the EU wants the platforms to comply with the Platform-to-Business Regulation (P2B), which is.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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