Eighty percent of CDP users say their system has helped to meet customer expectations, according to this Forrester study for Twilio Segment. But they want more: just 31% said they were satisfied with their current solution and 65% expect to increase investment in data tools. The biggest gaps relate to activation: using automation to unify customer touchpoints and applying real-time insights to customer interactions.
One of the problems faced by AI systems is it’s often hard to know how they’re reaching conclusions – meaning that bias and errors are hidden from users. Arthur is designed to address this by monitoring AI performance. They just raised a $15 million Series A.
Every channel wants to be a shopping channel these days. Interactive video platform WIREWAX has just launched a new app that lets Chromecast users pause streaming videos to see information and make purchases. Users can even “turn any paused frame into a playful shareable meme with creative graphic layers”. Some people must have a lot of time on their hands.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.