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Facebook wants to tell you a story about privacy

Facebook in full privacy reassurance mode

Facebook is trying out new tactics to persuade users to opt in to ad tracking and reassure them it respects their privacy.

In the next round of its on-going wrestling match with Apple, Facebook is testing a prompt on its mobile app for iPhone & iPad users that offers personalized ads as the reason to grant permission for Facebook to track them on iOS.  Meanwhile, Facebook-owned WhatsApp is featuring reassuring messages about its privacy practices in its Status notes. They have not specified whether these are fiction or non-fiction.

Read More – Mobile app prompts

Read More – WhatsApp Status stories

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Biometric data in 96 countries shows broad use for travel and banking – and rapid growth

February 2, 2021

Comparitech has issued a global biometric study showing what data is being collected and what it is being used for. China ranks at the bottom for privacy. The U.S. ranks fourth-worst. Ireland and Portugal rank high for privacy because of their biometric laws, and EU countries did better than non-EU countries thanks to GDPR. A separate COVID-19 table shows the concerning impact of that data collection.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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