Of course, the button-push you really care about is the shopping cart checkout. Fast lets buyers do that in one click on any Web site that uses their technology. Or they will, when Fast Checkout launches in the coming weeks. Oh, and they just raised a $20 million Series A.
One-third (31%) of $1 billion+ retailers have a CDP in place, according to this survey from Arm Treasure Data, WBR Insights and eTail. Another 46% plan to add one. The installed figure seems high but it apparently includes a large number of in-house systems: 51% of respondents had or wanted a custom CDP while just 31% wanted an off-the-shelf product. The remaining 18% hadn’t decided. More here on centralization, data quality, and data sources.
And for a bit of instant nostalgia: remember when we traveled to industry events and saw live people up close? Event tech vendor Bizzabo just published a survey about such craziness, finding that 85% of respondents considered events critical to success and nearly two-thirds planned to increase event budgets this year. One big trend was increased integration between event systems and CRM and marketing automation platforms.
IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey. You might think the implication is IT should let users do more for themselves. But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated. And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals. Fun fact: 53% of teams manage 100 or more applications.