Of course, the button-push you really care about is the shopping cart checkout. Fast lets buyers do that in one click on any Web site that uses their technology. Or they will, when Fast Checkout launches in the coming weeks. Oh, and they just raised a $20 million Series A.
One-third (31%) of $1 billion+ retailers have a CDP in place, according to this survey from Arm Treasure Data, WBR Insights and eTail. Another 46% plan to add one. The installed figure seems high but it apparently includes a large number of in-house systems: 51% of respondents had or wanted a custom CDP while just 31% wanted an off-the-shelf product. The remaining 18% hadn’t decided. More here on centralization, data quality, and data sources.
And for a bit of instant nostalgia: remember when we traveled to industry events and saw live people up close? Event tech vendor Bizzabo just published a survey about such craziness, finding that 85% of respondents considered events critical to success and nearly two-thirds planned to increase event budgets this year. One big trend was increased integration between event systems and CRM and marketing automation platforms.
Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader. We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens. The bright side is there’s lots of room for improvement.