Fast facts: eCommerce in Latin America
Latin America is the fastest growing eCommerce region in the world. The pandemic has caused shoppers in this region to spend 36.7% more online in 2020, with 52 million people buying online for the first time.
Latin America is the fastest growing eCommerce region in the world. The pandemic has caused shoppers in this region to spend 36.7% more online in 2020, with 52 million people buying online for the first time.
As the COVID-19 pandemic disrupted everyday life in Latin America, the region saw a rapid increase in the adoption of digital services. While this digital transformation has expanded access to financial, medical and educational services to people across the region, it has also increased privacy and cybersecurity concerns, driving the need for governments and companies to ensure adequate protections.
In a bid to expand its worldwide impression, Vodacom Business Africa has moved into Brazil, South America, in this way expanding its fixed-network inclusion to five mainlands across the globe.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.