Fast facts: eCommerce in Latin America
Latin America is the fastest growing eCommerce region in the world. The pandemic has caused shoppers in this region to spend 36.7% more online in 2020, with 52 million people buying online for the first time.
Latin America is the fastest growing eCommerce region in the world. The pandemic has caused shoppers in this region to spend 36.7% more online in 2020, with 52 million people buying online for the first time.
As the COVID-19 pandemic disrupted everyday life in Latin America, the region saw a rapid increase in the adoption of digital services. While this digital transformation has expanded access to financial, medical and educational services to people across the region, it has also increased privacy and cybersecurity concerns, driving the need for governments and companies to ensure adequate protections.
In a bid to expand its worldwide impression, Vodacom Business Africa has moved into Brazil, South America, in this way expanding its fixed-network inclusion to five mainlands across the globe.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.