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Few Consumers Will Trade Data for Personalized Messages: Airship Study

If you’re really obsessed with tech debates, enjoy this RapidAPI report that finds use of APIs is on the rise.    Otherwise, you’re probably more interested that Airship found consumers are more open to receiving brand communications if they’re given control over what they’re sent, how often, and over which channels.  You won’t be surprised that the most common reason people opt to receive brand messages is to save money, or that location- and behavior-based offers are the least important.

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Users Are Happier with Packaged Software than Home-Built Systems: Antavo Report

December 10, 2021

Build vs buy is not the focus of this Antavo report on customer loyalty systems, but what caught my eye was a 49% satisfaction rate for respondents using a home-built loyalty system compared with 63% for those using a purchased system.  No-code fans will also appreciate that 44% say they’re currently very dependent on their IT team, 76% want to reduce that dependence, and 70% want no-code rule set-up.  Plus lots here on loyalty program trends and impact.

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OneTrust Buys Carbon Impact Expert Planetly

December 9, 2021

We have a sudden blizzard of responsible advertising news today, Dear Reader. Must be the holiday spirit. For starters, privacy vendor OneTrust has purchased Planently, which helps companies to calculate, reduce, and report on their carbon impact.  Before you snort “humbug” take a look at surveys from Dentsu and Volta  which both find that consumers really care about the environment impact of companies they do business with.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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