Few Consumers Will Trade Data for Personalized Messages: Airship Study
If you’re really obsessed with tech debates, enjoy this RapidAPI report that finds use of APIs is on the rise. Otherwise, you’re probably more interested that Airship found consumers are more open to receiving brand communications if they’re given control over what they’re sent, how often, and over which channels. You won’t be surprised that the most common reason people opt to receive brand messages is to save money, or that location- and behavior-based offers are the least important.