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Users Are Happier with Packaged Software than Home-Built Systems: Antavo Report

Build vs buy is not the focus of this Antavo report on customer loyalty systems, but what caught my eye was a 49% satisfaction rate for respondents using a home-built loyalty system compared with 63% for those using a purchased system.  No-code fans will also appreciate that 44% say they’re currently very dependent on their IT team, 76% want to reduce that dependence, and 70% want no-code rule set-up.  Plus lots here on loyalty program trends and impact.

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Few Consumers Will Trade Data for Personalized Messages: Airship Study

December 10, 2021

If you’re really obsessed with tech debates, enjoy this RapidAPI report that finds use of APIs is on the rise.    Otherwise, you’re probably more interested that Airship found consumers are more open to receiving brand communications if they’re given control over what they’re sent, how often, and over which channels.  You won’t be surprised that the most common reason people opt to receive brand messages is to save money, or that location- and behavior-based offers are the least important.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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