Users Are Happier with Packaged Software than Home-Built Systems: Antavo Report
Build vs buy is not the focus of this Antavo report on customer loyalty systems, but what caught my eye was a 49% satisfaction rate for respondents using a home-built loyalty system compared with 63% for those using a purchased system. No-code fans will also appreciate that 44% say they’re currently very dependent on their IT team, 76% want to reduce that dependence, and 70% want no-code rule set-up. Plus lots here on loyalty program trends and impact.