Fewer than Half of Companies Answer Customer Service Emails: SuperOffice Test

More maltreatment: CRM vendor SuperOffice found that 62% of customers didn’t response to a customer service email. Just 20% answered questions on the first try while only 3% followed up to see if the customer was satisfied with their response.

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Two-Thirds of Advertisers Have Seen Brand Unsafe Ad Placements: GumGum Report

February 2, 2018

Yesterday’s newsletter looked at marketers who treat consumers poorly. Today, let’s look at marketers getting poor treatment from ad channels. Start with research from image analysis vendor GumGum, which found that 67% of brands have seen at least one brand-unsafe ad placement. Actual consequences are limited: 47% had seen social media criticisms but just 2.3% had lost more than $100,000 in revenue. Nevertheless, nearly half (48%) said they’d adopted a technology to avoid these problems in the past year, bringing the total using such technology to 86%.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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