More maltreatment: CRM vendor SuperOffice found that 62% of customers didn’t response to a customer service email. Just 20% answered questions on the first try while only 3% followed up to see if the customer was satisfied with their response.
Yesterday’s newsletter looked at marketers who treat consumers poorly. Today, let’s look at marketers getting poor treatment from ad channels. Start with research from image analysis vendor GumGum, which found that 67% of brands have seen at least one brand-unsafe ad placement. Actual consequences are limited: 47% had seen social media criticisms but just 2.3% had lost more than $100,000 in revenue. Nevertheless, nearly half (48%) said they’d adopted a technology to avoid these problems in the past year, bringing the total using such technology to 86%.
More money for analytics: marketing measurement expert Origami Logic has raised $15.2 million in a Series D, making their total $64.5 million. Origami Logic assembles data from all sources into dashboards and visualizations.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.