More maltreatment: CRM vendor SuperOffice found that 62% of customers didn’t response to a customer service email. Just 20% answered questions on the first try while only 3% followed up to see if the customer was satisfied with their response.
Yesterday’s newsletter looked at marketers who treat consumers poorly. Today, let’s look at marketers getting poor treatment from ad channels. Start with research from image analysis vendor GumGum, which found that 67% of brands have seen at least one brand-unsafe ad placement. Actual consequences are limited: 47% had seen social media criticisms but just 2.3% had lost more than $100,000 in revenue. Nevertheless, nearly half (48%) said they’d adopted a technology to avoid these problems in the past year, bringing the total using such technology to 86%.
More money for analytics: marketing measurement expert Origami Logic has raised $15.2 million in a Series D, making their total $64.5 million. Origami Logic assembles data from all sources into dashboards and visualizations.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.