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Fintech in Latin America: Key trends in 2023 and beyond

The fintech ecosystem in Latin America has seen tremendous expansion and established itself as a vital actor in addressing the region’s consumer financial demands and needs. Growing demand for online banking solutions, favorable demographics, and a sizable underserved population are driving the expansion of fintech activities. The four trends to shape the regional fintech ecosystem in the coming years are Neobanking, Digital Payments & E-Commerce, Insurtech, and Embedded Finance & Open Banking.

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ActiveCampaign Expands in LATAM, Invests in Improved CX

April 13, 2023

ActiveCampaign, the leader in marketing automation, email marketing and CRM, is putting down roots in Costa Rica and will have 100 employees in the hub within 12 months. Latin America is one of the company’s fastest growing regions, with local businesses growing through the power of ActiveCampaign’s platform every day. With offices in Brazil and Colombia already, ActiveCampaign is making a larger investment in the region by expanding engineering and customer teams to improve the global customer experience and operations of the business.

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Zeta Global to Buy LiveIntent for $250 Million

October 9, 2024

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.

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