ActiveCampaign Expands in LATAM, Invests in Improved CX

ActiveCampaign, the leader in marketing automation, email marketing and CRM, is putting down roots in Costa Rica and will have 100 employees in the hub within 12 months. Latin America is one of the company’s fastest growing regions, with local businesses growing through the power of ActiveCampaign’s platform every day. With offices in Brazil and Colombia already, ActiveCampaign is making a larger investment in the region by expanding engineering and customer teams to improve the global customer experience and operations of the business.

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Fintech in Latin America: Key trends in 2023 and beyond

April 13, 2023

The fintech ecosystem in Latin America has seen tremendous expansion and established itself as a vital actor in addressing the region’s consumer financial demands and needs. Growing demand for online banking solutions, favorable demographics, and a sizable underserved population are driving the expansion of fintech activities. The four trends to shape the regional fintech ecosystem in the coming years are Neobanking, Digital Payments & E-Commerce, Insurtech, and Embedded Finance & Open Banking.

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63% of U.S. Companies Have Fully Integrated Martech Data: Winterberry

April 12, 2023

This Winterberry Group report finds mostly what you’d expect: marketing analytics leaders have better data, more organized data quality processes, and more analytical skills. One surprise is leaders are more likely to use a mix of marketing and non-marketing analytical teams. Another is that 63% of U.S. companies say their martech stack is fully integrated with the data it needs.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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