Fishbowl and Olo Partner to Improve Customer Engagement for Restaurants

Fishbowl is a customer engagement system for restaurants and Olo is a digital ordering system for restaurants.  They announced an integration that will let Fishbowl gather data from and push messages to Olo.  I’m including this as a reminder that there are many industry-specific solutions for customer data unification and journey management.  They’re usually invisible outside their industry but are an important alternative to general-purpose platforms.  Fishbowl also illustrates something I’ve heard several times recently: that most buyers prefer systems that do something with the unified customer view instead of just building it. This isn’t news: the original CDPs nearly all were built to support some integrated application.  Data-only CDPs have so far been bought mostly by large organizations where existing marketing systems can benefit from improved customer data.