Contact center vendor Five9 has purchased Aceyus, a tool that collects data from multiple sources and makes it available for real-time analytics and personalized experiences. This might land them in CDP territory, but we’d have to look more closely. Price was reported as $82 million.
Meta Threads, which reached 100 million users faster than any application in history, has had an equally historic fall, losing 80% of daily active users within one month. It may bounce back as Meta adds new Twitter-like features, but nothing is certain. Radical thought: maybe the world doesn’t need Twitter or a Twitter replacement.
Social media management platform Sprout Social is buying Tagger Media, an influencer marketing and social intelligence vendor, for $140 million. Tagger was founded in 2015 and had raised $23.5 million.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.