Contact center vendor Five9 has purchased Aceyus, a tool that collects data from multiple sources and makes it available for real-time analytics and personalized experiences. This might land them in CDP territory, but we’d have to look more closely. Price was reported as $82 million.
Meta Threads, which reached 100 million users faster than any application in history, has had an equally historic fall, losing 80% of daily active users within one month. It may bounce back as Meta adds new Twitter-like features, but nothing is certain. Radical thought: maybe the world doesn’t need Twitter or a Twitter replacement.
Social media management platform Sprout Social is buying Tagger Media, an influencer marketing and social intelligence vendor, for $140 million. Tagger was founded in 2015 and had raised $23.5 million.
Self-described composable CDP GrowthLoop is making its AI-powered audience generation available as a native app on Snowflake Data Cloud. This means marketers will be able to use the solution without their data leaving Snowflake. Having the audience generator running alongside the data should increase campaign launch velocity.