FinTech digital platform, Flybits, releases Privacy-First Opt-in Experience
Helping consumers with privacy requires good tools and teaching them why and how to use them. Flybits is in the midst of a series of releases that aim to aid banking consumers do both.
Stakes are raised as the EU’s Data Protection watchdog pushed legislators to ban online targeted advertising and to restrict categories of data that can be processed. This is far broader than what the European Commission proposed in December. It’s part of a crackdown on tech giants like Google and Facebook.
The European Consumer Organization BUEC has filed a complaint saying TikTok’s Terms of Service are unfair, unclear, ambiguous and work to the detriment of users.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.