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In Brief: EU Data Protection Supervisor advocates strict targeted ad ban

Stakes are raised as the EU’s Data Protection watchdog pushed legislators to ban online targeted advertising and to restrict categories of data that can be processed. This is far broader than what the European Commission proposed in December.  It’s part of a crackdown on tech giants like Google and Facebook.

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What happens to sensitive personal data we give to health, diet and fitness apps? Facebook happily collects much of it despite your best efforts

February 23, 2021

Testing conducted by the Wall Street Journal showed that Facebook's software collects data from many apps, regardless of whether a Facebook account is used to log in - or even whether the user is a Facebook member. That's because Apple and Google app stores don't require apps to disclose who they share data with, and research showed that in some cases there was almost immediate transfer of information to Facebook. New York State's Department of Financial Services has issued a detailed report and is investigating Facebook as the result of a call to action by Governor Andrew Cuomo.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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