Stakes are raised as the EU’s Data Protection watchdog pushed legislators to ban online targeted advertising and to restrict categories of data that can be processed. This is far broader than what the European Commission proposed in December. It’s part of a crackdown on tech giants like Google and Facebook.
Testing conducted by the Wall Street Journal showed that Facebook's software collects data from many apps, regardless of whether a Facebook account is used to log in - or even whether the user is a Facebook member. That's because Apple and Google app stores don't require apps to disclose who they share data with, and research showed that in some cases there was almost immediate transfer of information to Facebook. New York State's Department of Financial Services has issued a detailed report and is investigating Facebook as the result of a call to action by Governor Andrew Cuomo.
FinTech digital platform, Flybits, releases Privacy-First Opt-in Experience Helping consumers with privacy requires good tools and teaching them why and how to use them. Flybits is in the midst of a series of releases that aim to aid banking consumers do both.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)