Stakes are raised as the EU’s Data Protection watchdog pushed legislators to ban online targeted advertising and to restrict categories of data that can be processed. This is far broader than what the European Commission proposed in December. It’s part of a crackdown on tech giants like Google and Facebook.
Testing conducted by the Wall Street Journal showed that Facebook's software collects data from many apps, regardless of whether a Facebook account is used to log in - or even whether the user is a Facebook member. That's because Apple and Google app stores don't require apps to disclose who they share data with, and research showed that in some cases there was almost immediate transfer of information to Facebook. New York State's Department of Financial Services has issued a detailed report and is investigating Facebook as the result of a call to action by Governor Andrew Cuomo.
FinTech digital platform, Flybits, releases Privacy-First Opt-in Experience Helping consumers with privacy requires good tools and teaching them why and how to use them. Flybits is in the midst of a series of releases that aim to aid banking consumers do both.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.