More than 60 million sites use Google’s fonts, which are free. Now, an investigation has found data from site users is being harvested and sold. Data collected via fonts includes IP addresses and browsing history, which Google then cross-references with other data it holds and sells to advertisers and marketers.
Outbrain is a native advertising platform, which means it posts those click-baity stories crowding the margins of many web sites. They’ve just partnered with Assertive Yield, which analyzes the revenue those stories generate. The deal will let Outbrain’s clients optimize their content selections based on real-time performance. It’s one more example of combining data from two sources to tie ads to results.
Legal and compliance teams in healthcare are advising pullbacks from mass data collection and data use pending a clearer understanding the impacts of new regulation and recent actions by government agencies, particularly the Federal Trade Commission (FTC). This follows the FTC imposing fines of $1.5 million on online pharma company GoodRX and $1.8 million on online therapy provider BetterHelp.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.