Few people expect email systems to do identity resolution, thank goodness. But Front is adding many other functions to your inbox, mostly to combine email, texts, direct messages, and other inputs in one location and to support collaboration with (or against) co-workers. They just raised a $59 million Series C, bringing their total to $138 million.
What with all these new privacy regulations, you might think there would be a shortage of data to match against your customer files, Dear Reader. Not so, or at least not yet. We see many announcements promising more matching than a singles cruise. For example, here’s a hookup between mobile marketing platform Vibes and Infutor’s massive store of consumer information.
Fraud and brand safety are also major concerns in the advertising world. The Global Alliance for Responsible Media, a coalition of giant advertisers and media companies, has announced its plan to address the problem by identifying and avoiding harmful online content. Coalition members control nearly $100 billion in media spend, a significant chunk of the $600 billion or so total. https://www.cnbc.com/2019/10/24/global-ad-spend-has-slowed-but-2020-looks-set-to-be-a-bumper-year.html
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.