Major Advertisers Launch Plan to Avoid Harmful Content
Fraud and brand safety are also major concerns in the advertising world. The Global Alliance for Responsible Media, a coalition of giant advertisers and media companies, has announced its plan to address the problem by identifying and avoiding harmful online content. Coalition members control nearly $100 billion in media spend, a significant chunk of the $600 billion or so total. https://www.cnbc.com/2019/10/24/global-ad-spend-has-slowed-but-2020-looks-set-to-be-a-bumper-year.html