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FTC Slaps Zoom’s Wrist for Security Failures

Today’s Golden Denture Award for toothless regulation goes to the Federal Trade Commission for not fining Zoom after discovering Zoom didn’t offer end-to-end encryption as promised during the early stages of the current pandemic. The FTC did require that Zoom promise to try harder with steps including an annual risk assessment, vulnerability management program, and blocking use of security credentials it knows have been compromised. My kitten has a sharper bite.

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Demandbase Integrates Engagio to Create Demandbase One

November 12, 2020

Account Based Marketing vendor Demandbase has integrated its Engagio acquisition to create Demandbase One. Demandbase worked primarily with second and third party data for advertising and Web site personalization, while Engagio worked with first party data for email and orchestration. Scope expansion is all the rage among ABM vendors: you’ll recall that Terminus bought GrowFlare earlier this week and ZoomInfo bought EverString the week before.

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Why de-Indentifying journalistic sources matter

November 10, 2020

Journalists today have vast amounts of data sources to draw from. With that comes responsibility to handle personal information appropriately, and when necessary to anonymize or shield it – and to make sure it can’t be re-identified. First is to determine which data is most important to protect then determine which methods to use. This can include de-identification, pseudonymization, data aggregation, data redaction, and adding statistical noise.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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