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FTC Slaps Zoom’s Wrist for Security Failures

Today’s Golden Denture Award for toothless regulation goes to the Federal Trade Commission for not fining Zoom after discovering Zoom didn’t offer end-to-end encryption as promised during the early stages of the current pandemic. The FTC did require that Zoom promise to try harder with steps including an annual risk assessment, vulnerability management program, and blocking use of security credentials it knows have been compromised. My kitten has a sharper bite.

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Demandbase Integrates Engagio to Create Demandbase One

November 12, 2020

Account Based Marketing vendor Demandbase has integrated its Engagio acquisition to create Demandbase One. Demandbase worked primarily with second and third party data for advertising and Web site personalization, while Engagio worked with first party data for email and orchestration. Scope expansion is all the rage among ABM vendors: you’ll recall that Terminus bought GrowFlare earlier this week and ZoomInfo bought EverString the week before.

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Why de-Indentifying journalistic sources matter

November 10, 2020

Journalists today have vast amounts of data sources to draw from. With that comes responsibility to handle personal information appropriately, and when necessary to anonymize or shield it – and to make sure it can’t be re-identified. First is to determine which data is most important to protect then determine which methods to use. This can include de-identification, pseudonymization, data aggregation, data redaction, and adding statistical noise.

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Zeta Global to Buy LiveIntent for $250 Million

October 9, 2024

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.

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