Journalists today have vast amounts of data sources to draw from. With that comes responsibility to handle personal information appropriately, and when necessary to anonymize or shield it – and to make sure it can’t be re-identified.
First is to determine which data is most important to protect then determine which methods to use. This can include de-identification, pseudonymization, data aggregation, data redaction, and adding statistical noise.
Cheetah Digital has added real-time personalization, multi-step customer journeys, and intelligent offers to its suite of cross-channel engagement tools. The new tools enable Cheetah clients to orchestrate individually-tailored experiences across time and channels. It all sits on Cheetah’s CDP, which it calls an “engagement data platform”.
Ransomware attacks hit U.S. healthcare The FBI was one of four U.S. government agencies that issued a joint alert in response to a wave of cyberattacks on healthcare systems in New York, Vermont and Oregon. Officials confirmed Ryuk ransomware, which has a record of attacking public sector entities, was responsible – and concern is that more attacks are imminent.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.