Finally, in honor of President’s Day, our Who’s Buried in Grant’s Tomb Award goes to the U.S. Federal Trade Commission, which has announced it will examine every acquisition made by Alphabet, Amazon, Apple, Facebook and Microsoft in the past ten years to see if they were trying to stifle competition. Bets don’t get much safer.
I can’t quite decide whether this is newsworthy or not, Dear Reader, but you might like to know that Dun & Bradstreet is hatching plans to get public again, less than a year after it was purchased by private investors. D&B announced it had submitted a draft S-1 but the document is confidential.
I couldn’t find another video story but you could make a great horror movie from this O’Reilly report on data quality. Open with a shot of data analyst angrily slamming down a newspaper article headlined “80% of organizations don’t follow data governance best practices”, follow her futile battle to gather enough resources to do her job, and end with her slowly going mad as she tries to reconcile endless, inconsistent data sources. Okay, maybe you won’t win an Oscar with that one.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.