Full Circle Insights helps B2B marketers and sales teams measure their results. They were just bought by Scaleworks, which buys and runs low-to-mid market B2B SaaS products. It’s one of relatively few recent private investor acquisitions in martech, suggesting that even bargain hunters are feeling cautious these days.
Plans are for money to be spent hiring media bias researchers and enhancing media rating tools for foreign-language content.
Roku has been on a tear recently, signing deals to expand its advertising reach in every direction. Last week it announced an agreement to let Roku ad viewers purchase from Shopify merchants through their TV. It also announced a separate deal with Comcast-owned FreeWheel to expand access to ad inventory, enable targeted based on Roku data, and reduce ad fraud.
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.