Full Circle Insights helps B2B marketers and sales teams measure their results. They were just bought by Scaleworks, which buys and runs low-to-mid market B2B SaaS products. It’s one of relatively few recent private investor acquisitions in martech, suggesting that even bargain hunters are feeling cautious these days.
Plans are for money to be spent hiring media bias researchers and enhancing media rating tools for foreign-language content.
Roku has been on a tear recently, signing deals to expand its advertising reach in every direction. Last week it announced an agreement to let Roku ad viewers purchase from Shopify merchants through their TV. It also announced a separate deal with Comcast-owned FreeWheel to expand access to ad inventory, enable targeted based on Roku data, and reduce ad fraud.
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.