Full Circle Insights helps B2B marketers and sales teams measure their results.  They were just bought by Scaleworks, which buys and runs low-to-mid market B2B SaaS products.  It’s one of relatively few recent private investor acquisitions in martech, suggesting that even bargain hunters are feeling cautious these days.

Publishers are increasingly unwilling to let everyone use their content for free.  While most recent discussion has been on payment for news links by Google and Meta, there’s also growing interest in ensuring that AI systems compensate owners whose content is used as training inputs.  OpenAI has gotten a bit ahead of the game in a deal with Associated Press, gaining a license to use its stories in return for undisclosed fees and technology access.  

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.