Full Circle Insights helps B2B marketers and sales teams measure their results.  They were just bought by Scaleworks, which buys and runs low-to-mid market B2B SaaS products.  It’s one of relatively few recent private investor acquisitions in martech, suggesting that even bargain hunters are feeling cautious these days.

Publishers are increasingly unwilling to let everyone use their content for free.  While most recent discussion has been on payment for news links by Google and Meta, there’s also growing interest in ensuring that AI systems compensate owners whose content is used as training inputs.  OpenAI has gotten a bit ahead of the game in a deal with Associated Press, gaining a license to use its stories in return for undisclosed fees and technology access.  

A U.S. district court judge has ruled that Google acted to create illegal monopolies in online advertising technology in a way that blocked competition and allowed higher ad prices to be charged. Google will appeal; meantime, the government will decide what to ask the court to do to remedy the monopoly. Google also faces a new U.K. antitrust lawsuit over its dominance of search.