B2B identity resolution vendor FullContact has acquired B2B data aggregator Mattermark. The deal will add information about four million companies and 20 million people to FullContact’s 15 million company, one billion person database.
Advertising audience compiler Eyeota has completed a $12.5 million in Series B funding. Eyeota manages 3.5 billion audience profiles from around the world. The company’s total funding is $20.5 million.
In fact, Facebook may be less dangerous than the others precisely because Facebook is so obvious about what they’re doing.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.