Google’s Gemini large language model has been deployed for U.S. and U.K. advertisers to help them build better Search campaigns through a conversational workflow. A pilot with selected advertisers showed them able to improve campaign results with less effort, Google said. The news comes against a backdrop of concern that AI-powered conversational responses (the Search Generative Experience) will lead to fewer clicks on links to websites.

Advertisers delivering personalized ads to European Union audiences must take immediate steps to comply with Google’s EU User Consent Policy. In particular, to preserve campaign performance, app and web advertisers need to send verifiable consent signals back to Google. This will be necessary for advertisers to continue using measurement, ad personalization, and remarketing features.

Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems.  The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions.  The company refers to it as a CDP and it does appear to tick all of our boxes.