Advertisers delivering personalized ads to European Union audiences must take immediate steps to comply with Google’s EU User Consent Policy. In particular, to preserve campaign performance, app and web advertisers need to send verifiable consent signals back to Google. This will be necessary for advertisers to continue using measurement, ad personalization, and remarketing features.
More than 50% of companies planning to launch loyalty programs in the next two years will base them on emotion rather than rationality, according to loyalty cloud Antavo based on a survey of 600 corporate respondents and analysis of more than 30.5 million member actions on the Antavo platform. Over 80% thought that their existing programs were helpful during the economic turndown. Nevertheless, nine out of ten expect to refurbish their programs in the coming year.
Event and marketing engagement platform Banzai has signed a non-binding letter of intent to acquire Boast. Boast captures video testimonials from customers that can then be shared across a range of channels to drive leads and conversions and build trust. Its customers include HubSpot, Whole Foods and The North Face.
Tofu has raised $12 million in Series A funding to support the ongoing development of its AI-powered unified marketing platform. Identifying worsening “martech bloat” as a problem for GTM teams, Tofu is proffering its platform as an integrated marketing solution with gen AI embedded. This intended to avoid the adoption of multiple AI-related tools with overlapping functionality.