Google Takes Steps to Enforce its EU User Consent Policy

Advertisers delivering personalized ads to European Union audiences must take immediate steps to comply with Google’s EU User Consent Policy. In particular, to preserve campaign performance, app and web advertisers need to send verifiable consent signals back to Google. This will be necessary for advertisers to continue using measurement, ad personalization, and remarketing features.

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Future Loyalty Programs will Lean Into Emotion: Antavo

January 24, 2024

More than 50% of companies planning to launch loyalty programs in the next two years will base them on emotion rather than rationality, according to loyalty cloud Antavo based on a survey of 600 corporate respondents and analysis of more than 30.5 million member actions on the Antavo platform. Over 80% thought that their existing programs were helpful during the economic turndown. Nevertheless, nine out of ten expect to refurbish their programs in the coming year.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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