Advertisers delivering personalized ads to European Union audiences must take immediate steps to comply with Google’s EU User Consent Policy. In particular, to preserve campaign performance, app and web advertisers need to send verifiable consent signals back to Google. This will be necessary for advertisers to continue using measurement, ad personalization, and remarketing features.
More than 50% of companies planning to launch loyalty programs in the next two years will base them on emotion rather than rationality, according to loyalty cloud Antavo based on a survey of 600 corporate respondents and analysis of more than 30.5 million member actions on the Antavo platform. Over 80% thought that their existing programs were helpful during the economic turndown. Nevertheless, nine out of ten expect to refurbish their programs in the coming year.
Event and marketing engagement platform Banzai has signed a non-binding letter of intent to acquire Boast. Boast captures video testimonials from customers that can then be shared across a range of channels to drive leads and conversions and build trust. Its customers include HubSpot, Whole Foods and The North Face.
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.