As expected, there’s no news worthy of your attention today, Dear Reader. But I’ll offer some interesting surveys. Here’s one on connected devices from network technology provider TNS. They found that most (62%) of U.S. adults think such devices boost the quality of life, even thought even more (72%) fell that location data creates privacy and security risks. You won’t be surprised that 25-34 year olds are the most enthusiastic.

If you want to improve your own CDP knowledge, we’d humbly suggest one of our half-day workshops. We’ll be running them in Brussels, Utrecht, and Munich in January. See this blog post for details and click here for a fun little video.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.