One exciting possibility for out of home ads is to combine them with augmented reality experiences. Geon Network, which has more than 1.5 million AR objects in place worldwide, rewards consumers for spending time at real-world locations. They just announced a partnership with XYO, which captures consumer locations and provides a cryptocurrency for payments.
Oracle is improving integration between components of its marketing cloud. Announcements at its Modern Customer Experience conference include new integrations of Eloqua marketing automation with Infinity Web analytics, Data Cloud audience management and Data Fox compiled data; integration of Responsys email with Web personalization, and real-time triggers in Infinity.
Finally, India-based Affle has purchased Singapore-based Shoffr, which exposes retail inventories to mobile apps or Web sites. Affle sells a customer engagement platform used mostly to serve mobile ads.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.