Customer-centric customer service may seem redundant, but it’s emerging as a theme. Gladly builds a unified lifetime view of customers and shares it across all channels. They contrast this against a case-centric view that treats each problem separately. They’ve just raised $50 million, bringing their total to $118 million.
We have some actual CDP news today. AgilOne announced a strategic partnership with Snowflake Computing, which provides a cloud-based database noted for high speed SQL queries and scalability. Users will gain better access to data stored in AgilOne.
Apparently today’s newsletter is brought to you by the letter C, since our final item is the acquisition by Cision of TrendKite. Cision is a press release service with ambitions: TrendKite analyzes the impact of corporate communications and Cision bought social media platform Falcon.io earlier this month.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.