You might be surprised to learn that global trust levels actually increased a bit last year, according to the Edelman Trust Barometer. But there were plenty of dark spots, including sharp declines in trust in the tech industry and media. You can probably use the report to prove any point you want, although there’s no reason to think anyone would believe you.
Digital identity is about trusting that someone is who they say they are – or, rather, finding ways to check their claim. It’s becoming more important to marketers as they rely more on first-party data. So you might care that identity network ID.me, which gives consumers control over their own credentials, recently raised a $100 million Series C. A bit before that, identity verifier Socure had its own $100 million round.
...and adds indoor locator and sleep monitoring features (privacy optional)
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.