A settlement has been reached in the $5 billion Google privacy lawsuit, which is now pending approval by a US federal judge. The amount of the settlement has not as yet been announced. This class action claimed the company misled users into believing Google wouldn’t track their activities when they used Google’s incognito mode, when allegedly, the company did.
CX leader NICE has announced the closure of its acquisition of LiveVox, originally announced in October 2023. LiveVox’s AI-driven, automated customer support capabilities will complement NICE’s cloud-native customer experience management platform CXone. Expect to see widespread adoption of AI technologies for customer support and service this year.
Pharmacy chain Rite Aid faces a groundbreaking ruling from the Federal Trade Commission (FTC), which will prohibit the company using facial recognition technology. This follows FTC findings that determined Rite Aid recklessly employed biometric technology to surveil customers resulting in people, particularly women and people of color, being falsely tagged as shoplifters.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.