“Artificial intelligence” – perhaps you’ve heard of it? It’s no longer news when a company offers an AI-based product, but automatically creating advertising assets still is worth a whisper. Google has opened a public beta test for its tool to do that for search ads, based on materials the AI finds on the client’s landing page, website, existing advertisements and ad group keywords. Remember: good artists borrow, great artists steal.
Informatica has launched a pair of free and pay-as-you-go data integration services aimed at companies that want to bring “power of data to the masses.” This makes them an interesting new passenger on the product-led-growth bandwagon, as well as positioning them to take advantage of self-service access to cloud data stores. So many buzzwords, so little time!
How can we talk about buzzwords and not mention data clean rooms? LiveRamp doesn’t use the term in its announcement of “secure and flexible data collaboration capabilities for cross-screen measurement across multiple partners”, but it sounds like one to me. Companies can securely share their data with each other and can enhance it with LiveRamp partner data sets for things like ad exposures and purchases.
Adobe is extending its Real Time CDP to support new data partners, look-alike audiences, and import audience segments from other systems. The announcements came at the company’s EMEA Summit. There were plenty of announcements about the company’s other Experience Cloud products, and of course new features powered by generative AI.