“Artificial intelligence” – perhaps you’ve heard of it? It’s no longer news when a company offers an AI-based product, but automatically creating advertising assets still is worth a whisper. Google has opened a public beta test for its tool to do that for search ads, based on materials the AI finds on the client’s landing page, website, existing advertisements and ad group keywords. Remember: good artists borrow, great artists steal.
Informatica has launched a pair of free and pay-as-you-go data integration services aimed at companies that want to bring “power of data to the masses.” This makes them an interesting new passenger on the product-led-growth bandwagon, as well as positioning them to take advantage of self-service access to cloud data stores. So many buzzwords, so little time!
How can we talk about buzzwords and not mention data clean rooms? LiveRamp doesn’t use the term in its announcement of “secure and flexible data collaboration capabilities for cross-screen measurement across multiple partners”, but it sounds like one to me. Companies can securely share their data with each other and can enhance it with LiveRamp partner data sets for things like ad exposures and purchases.
If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.