Google Cloud is also offering personalization solutions for retailers, announcing a trio of products that do product recommendations, visual search, and product search within Websites. The first two are available now and the third is in private preview.
You may recall that CDP Manthan announced a merger with personalization platform RichRelevance back in November 2019. They finally completed the deal and have renamed the combined company Algonomy. The combined firm has more than 400 retailers as clients.
Leaving retail but sticking with AI, Pega has purchased Qurious.io, which offers real-time speech analytics for customer service. Make that cloud-based, AI-powered real-time speech analytics, which sounds so much cooler.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.