Google Cloud is also offering personalization solutions for retailers, announcing a trio of products that do product recommendations, visual search, and product search within Websites. The first two are available now and the third is in private preview.
You may recall that CDP Manthan announced a merger with personalization platform RichRelevance back in November 2019. They finally completed the deal and have renamed the combined company Algonomy. The combined firm has more than 400 retailers as clients.
Leaving retail but sticking with AI, Pega has purchased Qurious.io, which offers real-time speech analytics for customer service. Make that cloud-based, AI-powered real-time speech analytics, which sounds so much cooler.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.