Google Cloud Offers API Access to Generative AI Models

The head-spinning pace of development in the generative AI space continues. Latest news is Google Cloud offering API access to its foundation AI models, which will enable developers to easily embed them within their own products. Separately, Google announced it is offering test versions of AI-based features such as image generation, copywriting, and categorization in Gmail, Docs, Sheets, and other productivity tools.

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APAC marketers say cookie wipe-out will ‘devastate’ biz, yet 79% up spend on cookie-led activations

March 16, 2023

Across APAC, the majority (79%) of brands still rely heavily on third-party cookies, with over half (56%) of leaders expecting the end of third-party cookies will hurt their businesses. Currently, 52% of APAC leaders still spend at least half of their marketing budgets on cookie-based activations – and 79% actually plan to increase spending on cookie-dependent activations this year.

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