Google, Facebook, Others May Share Location Data with Government to Fight Coronavirus

Yes, that’s clickbait.  But it’s still a real story: tech giants may share location data that would otherwise be private to trace the contacts of coronavirus patients. Whether or not you think this is a good idea, the thing to remember is how easily it can be done.

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Newsletter Open Rates Rise Due to Coronavirus

March 19, 2020

My best three items today are all about B2B marketing, but I know it’s not your favorite topic, Dear Reader, and at the end of such a rough week I want to share something you’ll like. So let’s instead lead with a report that dynamic content vendor LiveIntent has found that email newsletter open rates are notably higher this week. It’s true that the reason is people are stuck at home due to coronavirus but we’ll take good news where we find it.

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Big Tech Suffers Big Drop in Customer Data Trust: Jebbit Survey

August 8, 2022

Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly.  Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89.  Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.

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