SEO and content marketing platform Brightedge estimates that 84% of Google search queries will prompt generative AI responses, impacting over $40 billion per year in search ad spend. Google’s Search Generative Experience is likely to reduce click-through to advertisers’ websites. Said Brightedge, “businesses need to prepare themselves for a Search revolution.”
Some news travels slowly, so we just learned that Netherlands-based Spotler Group purchased the CrossEngage CDP in late December and Datatrics CDP in October. Both will become part of Spotler’s Squeezely division, based on the Squeezely CDP that Spotler purchased in 2021. Venture-backed Spotler has bought about a dozen email, CRM, and related companies since 2020.
It’s easy to put AI at the top of the list of digital customer experience trends for this year, but in its new report, “2024 Digital Customer Experience Trends,” DXP Contentsquare lists other factors expected to influence the space. These include immersive experiences, digital trust and digital accessibility alongside more predictable candidates like personalization. This is based on a survey of more than 2700 business professionals in marketing, UX and product roles.
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.