SEO and content marketing platform Brightedge estimates that 84% of Google search queries will prompt generative AI responses, impacting over $40 billion per year in search ad spend.  Google’s Search Generative Experience is likely to reduce click-through to advertisers’ websites.  Said Brightedge, “businesses need to prepare themselves for a Search revolution.”

LiveRamp, the data onboarding and identity resolution platform, has announced that it will acquire Habu, a data clean room software company with an international market. Habu will help existing LiveRamp customers share and resolve customer data in a privacy-compliant way. Will we see more acquisitions of DCRs by broader data platform?

Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.