Google Helps Publishers Build Segments, Hit with Class Action Suits and $4 Billion Fine

Google also offers marketing tools to its friends. The latest goodies help publishers build audience and contextual segments, matching standards set by IAB Tech Lab’s Seller Defined Audiences. They’re also giving publishers more control over what data is shared with partners and how often the same person sees an ad on an app. But there’s rain on their parade too: new class action suits in the EU and UK alleging Google reduced publishers’ ad revenue, and a rejected appeal of a $4+ billion EU fine for forcing phone manufacturers to pre-install Search and Chrome apps.

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Amazon Offers New Tools for Sellers, Faces CA Anti-Trust Suit

September 15, 2022

Amazon has several new tools for companies that sell on its platform. These include a Buy with Prime page within brand storefronts on Amazon, customizable Sponsored Brand ads, co-branded ads on Facebook and Instagram, and free email promotions to repeat, recent, and high-spend customers. But it’s not all wine and roses in Seattle: California just filed an anti-trust suit over Amazon pricing policies.

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DispatchTrack continues geographic expansion with new operations in Australia and New Zealand

September 15, 2022

DispatchTrack, the leading solution provider of right-time delivery management software, announced that it has expanded its global footprint into Australia and New Zealand with new headquarters in Melbourne. The company will power deliveries in the regions for global and local brands with a focus on furniture, appliance, and 3PLs in addition to retail, food and beverage, transportation, services, and manufacturing.

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Large Organizations Use Average of 367 Applications: Forrester Report

March 27, 2023

I can’t bring myself to lead with yet another generative AI story, so we’ll start instead with this Forrester report for Airtable, which found that organizations have lots of software applications.  The average is 367 in use at large organizations, with teams using an average of 45 daily and individuals using an average of 52 weekly.  No surprise here but a good reminder of why data integration is so important.

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